Go deep
EDGE guides
The definitive playbooks for each edge — written for physical churches doing digital ministry. Start with the cornerstone, then sharpen one edge at a time.
Every guide is built the same way, because that is how the work actually goes: why the old model broke, how to measure it and which vanity metric to reject, who in your church should own it, a four-week plan that needs no budget and no new hire, and the three ways it usually fails.
They are free, they take an afternoon, and they are written for the person who has to make it work on Monday rather than for a conference stage. If you do not know which one you need, start with the framework — it is a diagnostic, and its job is to tell you which single edge to work this quarter.
One per edge
The four edges
- E Evangelism
Digital Evangelism for Churches: The Feed Is the New Front Porch
How to train ordinary people in your church to start gospel conversations online, in the spaces they already scroll — without anyone becoming a content creator.
Read → - D Discipleship
Discipling People You Have Never Met in Person
How physical churches disciple people in the 167 hours between Sundays — the pathway, the metric that is not attendance, and why most digital discipleship dies in week three.
Read → - G Generosity
Digital Giving Is Not a Donate Button
How churches make giving frictionless and formational — removing the barriers, telling the impact story, and discipling generosity instead of processing transactions.
Read → - E Empowerment
Building a Digital Team When Nobody Is Paid For It
How churches release ordinary people to do digital ministry — why leaders hoard, what to hand over first, and how to build a team when there is no budget for one.
Read →